CHEESEBOAT

360 + Finances // Brand Director // Logo Design // Business Development & Social Marketing // Serving as the creative and brand developer as well as marketing manager, I created an original Georgian restaurant concept from scratch and established a brand identity within three years. I executed high social engagement for the brand by crafting and designing compelling content that not only spoke to the customers but also included elements of ongoing viral and market trends, capitalizing on high-performing content. The brand was featured in The New Yorker, Japan Elle and many other prominent publications.

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Cheeseboat has been mentioned 250,798 times across the social platforms internationally and tattooed once in Texas, as far as we know.

Other Projects

GLUTENULL

BRAND IDENTITY & MARKETING/ CONTENT DEVELOPMENT + GRAPHIC DESIGN/ The goal was to create a unique and memorable visual identity that would help the small family owned business to stand out in a crowded market and appeal to its target audience.Through content creation and color story design, tagline development + campaign messaging and illustrations for the GluteNull Instagram, we managed to organically grow our followers in less than a year. I also worked on the content of the intro pitch for GluteNull to expand and be picked up by Whole Foods Market in Canada and The US. I constantly monitored all social channels to identify the trends while evaluating business KPIs to identify strategies and content that secured a high engagement.

DETH KILLERS

DESIGN + BRAND IDENTITY/ APPAREL + PRINT DESIGN & PRODUCTION/ At Deth Killers of Bushwick I primarily worked on graphic design and branding assisting the Head Designer. Reworking the old graphics and text collaged to build complex visual stories. Featured in many publications, including Freshness Mag in 2016 and became number one seller at the pop-up shop located at 358 Bowery street in Lower Manhattan.