LOTUS DECK

360 BRAND + LOGO DESIGN/ PRODUCT DEVELOPMENT & GRAPHIC DESIGN/ Designed 52 face cards portraying everyday women with a specific color story for each asana to further body, ethnic, and age inclusivity - with a detailed market exposure plan (online, B2B, B2C). The goal was to create a unique and memorable visual identity that will help the company stand out in a crowded market and appeal to its target audience. I came up with the original concept and digitally illustrated the entire deck.

Other Projects

DETH KILLERS

DESIGN + BRAND IDENTITY/ APPAREL + PRINT DESIGN & PRODUCTION/ At Deth Killers of Bushwick I primarily worked on graphic design and branding assisting the Head Designer. Reworking the old graphics and text collaged to build complex visual stories. Featured in many publications, including Freshness Mag in 2016 and became number one seller at the pop-up shop located at 358 Bowery street in Lower Manhattan.

THE STONE AGE

BRAND IDENTITY + CAMPAIGN/ ART DIRECTION + DESIGN/ I successfully crafted the brand image for The Stone Age, New York's first and only immersive exhibit about cannabis, during my tenure as a freelance Creative Director. This comprehensive project involved designing the brand combination mark and marketing materials. I also created promotional materials, merchandise, printable promos, digital works, and social media content for the exhibit. These creations were informed by thorough research and understanding of every stakeholder, including elements from the industry and customers, to the core values of the exhibit itself. The pitch deck, which utilized my color story and logomark, played a crucial role in securing the $1.3 million funding for the project. From out-of-home boards (OOH), digital banners, rich media, print, to guerrilla marketing, my contributions were integral to the project's success.