Design is a solution to a problem.
To design is to create. When determining the dimensions along which to measure creativity, some psychologists define it as divergent thinking - the ability to find unusual and nonobvious solutions to a problem. I built a successful brand, and it all started with a logo! By combining the speed of social media with design targeting the audience I knew all too well - millennials of North Brooklyn.
Today, Cheeseboat has achieved remarkable success and was featured in The New Yorker. Globally, Cheeseboat has become synonymous with the traditional Georgian dish, Khachapuri. So I trademarked it.
I successfully crafted the brand image of The Stone Age, New York's only immersive exhibit about cannabis while working as a freelance Creative Director. The project involved developing the brand's color story, as well as creating print, promotional, and marketing materials. Joining the team at the pre-seed funding stage, the challenge was to create a visual storyline that represented the brand's immersive and educational vibe and captured the attention of potential investor.
The Stone Age ultimately secured full funding.