GLUTENULL

BRAND IDENTITY & MARKETING/ CONTENT DEVELOPMENT + GRAPHIC DESIGN/ The goal was to create a unique and memorable visual identity that would help the small family owned business to stand out in a crowded market and appeal to its target audience.Through content creation and color story design, tagline development + campaign messaging and illustrations for the GluteNull Instagram, we managed to organically grow our followers in less than a year. I also worked on the content of the intro pitch for GluteNull to expand and be picked up by Whole Foods Market in Canada and The US. I constantly monitored all social channels to identify the trends while evaluating business KPIs to identify strategies and content that secured a high engagement.

Other Projects

LEVI'S BOYS

APPAREL + GRAPHIC DESIGN/ ORIGINAL GRAPHICS + LAYOUT/ This was a project submission to Levi's Kids Graphic Design team to expand and explore the t-shirt design concepts incorporating their updated batwing logo. I followed the directive from Michael Johnson, the senior graphic designer, and was responsible for developing the concepts and color story, using the original artwork for the t-shirt prints. The approach I took in this project began with a curiosity-driven exploration of the world around us. I developed a series of original artworks using basic colors and playful shapes to convey relatable stories through a fun and engaging print layout. Developed the limited edition product line, with the focus on original graphics and color theme.

THE STONE AGE

BRAND IDENTITY + CAMPAIGN/ ART DIRECTION + DESIGN/ I successfully crafted the brand image for The Stone Age, New York's first and only immersive exhibit about cannabis, during my tenure as a freelance Creative Director. This comprehensive project involved designing the brand combination mark and marketing materials. I also created promotional materials, merchandise, printable promos, digital works, and social media content for the exhibit. These creations were informed by thorough research and understanding of every stakeholder, including elements from the industry and customers, to the core values of the exhibit itself. The pitch deck, which utilized my color story and logomark, played a crucial role in securing the $1.3 million funding for the project. From out-of-home boards (OOH), digital banners, rich media, print, to guerrilla marketing, my contributions were integral to the project's success.