BRAND IDENTITY & MARKETING/ CONTENT DEVELOPMENT + GRAPHIC DESIGN/ The goal was to create a unique and memorable visual identity that would help the small family owned business to stand out in a crowded market and appeal to its target audience.Through content creation and color story design, tagline development + campaign messaging and illustrations for the GluteNull Instagram, we managed to organically grow our followers in less than a year. I also worked on the content of the intro pitch for GluteNull to expand and be picked up by Whole Foods Market in Canada and The US. I constantly monitored all social channels to identify the trends while evaluating business KPIs to identify strategies and content that secured a high engagement.

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