LEVI'S BOYS

APPAREL + GRAPHIC DESIGN/ ORIGINAL GRAPHICS + LAYOUT/ This was a project submission to Levi's Kids Graphic Design team to expand and explore the t-shirt design concepts incorporating their updated batwing logo. I followed the directive from Michael Johnson, the senior graphic designer, and was responsible for developing the concepts and color story, using the original artwork for the t-shirt prints. The approach I took in this project began with a curiosity-driven exploration of the world around us. I developed a series of original artworks using basic colors and playful shapes to convey relatable stories through a fun and engaging print layout. Developed the limited edition product line, with the focus on original graphics and color theme.

Other Projects

DETH KILLERS

DESIGN + BRAND IDENTITY/ APPAREL + PRINT DESIGN & PRODUCTION/ At Deth Killers of Bushwick I primarily worked on graphic design and branding assisting the Head Designer. Reworking the old graphics and text collaged to build complex visual stories. Featured in many publications, including Freshness Mag in 2016 and became number one seller at the pop-up shop located at 358 Bowery street in Lower Manhattan.

LOTUS DECK

360 BRAND + LOGO DESIGN/ PRODUCT DEVELOPMENT & GRAPHIC DESIGN/ Designed 52 face cards portraying everyday women with a specific color story for each asana to further body, ethnic, and age inclusivity - with a detailed market exposure plan (online, B2B, B2C). The goal was to create a unique and memorable visual identity that will help the company stand out in a crowded market and appeal to its target audience. I came up with the original concept and digitally illustrated the entire deck.