THE STONE AGE

BRAND IDENTITY + CAMPAIGN/ ART DIRECTION + DESIGN/ I successfully crafted the brand image for The Stone Age, New York's first and only immersive exhibit about cannabis, during my tenure as a freelance Creative Director. This comprehensive project involved designing the brand combination mark and marketing materials. I also created promotional materials, merchandise, printable promos, digital works, and social media content for the exhibit. These creations were informed by thorough research and understanding of every stakeholder, including elements from the industry and customers, to the core values of the exhibit itself. The pitch deck, which utilized my color story and logomark, played a crucial role in securing the $1.3 million funding for the project. From out-of-home boards (OOH), digital banners, rich media, print, to guerrilla marketing, my contributions were integral to the project's success.

Other Projects

GLUTENULL

BRAND IDENTITY & MARKETING/ CONTENT DEVELOPMENT + GRAPHIC DESIGN/ The goal was to create a unique and memorable visual identity that would help the small family owned business to stand out in a crowded market and appeal to its target audience.Through content creation and color story design, tagline development + campaign messaging and illustrations for the GluteNull Instagram, we managed to organically grow our followers in less than a year. I also worked on the content of the intro pitch for GluteNull to expand and be picked up by Whole Foods Market in Canada and The US. I constantly monitored all social channels to identify the trends while evaluating business KPIs to identify strategies and content that secured a high engagement.

PHOTO BOOK

I assembled an editorial portfolio, provided artistic direction, and selected marketing materials for print and web for multidisciplinary artist Amit Desai. This involved reviewing the photo archive and selecting images that appealed to specific commercial photography sectors, such as fashion, travel, and product. After reviewing a 13,000-piece archive, I put together two separate 12-image spreads in both color and BW.