BRAND IDENTITY + CAMPAIGN/ ART DIRECTION + DESIGN/ I successfully crafted the brand image for The Stone Age, New York's first and only immersive exhibit about cannabis, during my tenure as a freelance Creative Director. This comprehensive project involved designing the brand combination mark and marketing materials. I also created promotional materials, merchandise, printable promos, digital works, and social media content for the exhibit. These creations were informed by thorough research and understanding of every stakeholder, including elements from the industry and customers, to the core values of the exhibit itself. The pitch deck, which utilized my color story and logomark, played a crucial role in securing the $1.3 million funding for the project. From out-of-home boards (OOH), digital banners, rich media, print, to guerrilla marketing, my contributions were integral to the project's success.

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